The Challenge
As a national business turning over a healthy $80m annually, our client was in need of an improved system to deal with a mountain of bad debts that were being accumulated every year. Legacy software systems were greatly limiting their oversight and management of customer account issues, making it extremely difficult to take necessary action and solve problems before they reached the stage of collections and default. When a customer account is overdue and at risk, it is not efficient to send escalation emails to a preoccupied, time-poor manager. With no visibility to track outgoing communication or accountability, something needed to be done.